Who: Sphere is a next-generation entertainment venue in Las Vegas, Nevada, owned and operated by Sphere Entertainment Co. and developed by Madison Square Garden Entertainment. Known for its immersive 160,000-square-foot LED exterior and groundbreaking interior display, Sphere brings together live entertainment, storytelling, technology, and experiential design to create experiences unlike those found in traditional venues. Since opening in 2023, Sphere has hosted major artists, immersive experiences, sporting events, and large-scale productions, establishing itself as a new kind of entertainment destination.
What: As a Digital Content Strategist (Contract) for Sphere Vegas, I help shape the social and digital strategy behind @SphereVegas across Instagram, TikTok, X, Facebook, YouTube, and Threads. I strategize and curate content calendars, develop social concepts, write copy, and pitch creative ideas that bring Sphere's experiences to life across platforms. I collaborate cross-functionally with Marketing, PR, Creative, Production, Business Operations, and Data teams to support real-time event marketing, audience growth, and ticket sales.
Since joining Sphere in early July 2026, I’ve contributed to the Instagram content strategy for @SphereVegas across event, entertainment, and immersive experience content. From July 13 through September 21, Instagram content generated 56.9M+ impressions, 40.9M+ video views, and 2M+ engagements. Reels were the strongest-performing format, averaging 404K+ impressions and a 4.5% engagement rate per post. Looking at these results helps inform the types of content, formats, and storytelling approaches we continue to prioritize.