Since joining Sphere in early July 2026, I’ve contributed to the Instagram content strategy for @SphereVegas across event, entertainment, and immersive experience content. From July 13 through September 21, Instagram content generated 56.9M+ impressions, 40.9M+ video views, and 2M+ engagements. Reels were the strongest-performing format, averaging 404K+ impressions and a 4.5% engagement rate per post. Looking at these results helps inform the types of content, formats, and storytelling approaches we continue to prioritize.