Who: Sphere is a next-generation entertainment venue in Las Vegas, Nevada, owned and operated by Sphere Entertainment Co. and developed by Madison Square Garden Entertainment. Known for its immersive 160,000-square-foot LED exterior and groundbreaking interior display, Sphere brings together live entertainment, storytelling, technology, and experiential design to create experiences unlike those found in traditional venues. Since opening in 2023, Sphere has hosted major artists, immersive experiences, sporting events, and large-scale productions, establishing itself as a new kind of entertainment destination.

What: As a Digital Content Strategist (Contract) for Sphere Vegas, I help shape the social and digital strategy behind @SphereVegas across Instagram, TikTok, X, Facebook, YouTube, and Threads. I strategize and curate content calendars, develop social concepts, write copy, and pitch creative ideas that bring Sphere's experiences to life across platforms. I collaborate cross-functionally with Marketing, PR, Creative, Production, Business Operations, and Data teams to support real-time event marketing, audience growth, and ticket sales.

Since joining the team in July 2026, I have contributed to continued growth across Sphere's social ecosystem, helping drive 330K+ net new followers across six platforms from July to September. During this period, organic social also became a significant source of website traffic, reaching 17K+ traffic in a single week in early August. I monitor monthly audience and content performance to identify trends, understand what resonates with audiences, and use those insights to inform content strategy and support broader business and ticket-sales objectives.