What I did: At Crypto.com Arena, I led the arena’s first-ever influencer suite initiative during Tyler, the Creator’s six-night run. With no existing blueprint in place, I spearheaded the entire process from concept to execution. This included building curated invitation lists, cold-dm'ing and emailing influencers, liaising with talent representatives and agents, and coordinating with our internal teams to secure and design a 24-person premium suite. I was able to get the suite fully comped through our Premium team for one night and took the lead on transforming it into a branded experience, wrapping the suite and decking it out in Tyler’s signature Chromakopia green aesthetic. I also collaborated with our team to ensure the suite was fully catered, creating a memorable and elevated experience that aligned with both the artist’s brand and the arena’s premium offerings.

Who I Worked With: To fill the suite, I connected with LA-based micro to mid-tier influencers in the music, lifestyle, and fashion space — including creators like Laura Lee (@larlarlee | 1.8M), Chris Klemens (@chrisklemens | 521K), and Lindsay Rae (@_lindsayrae | 25.4K). I prioritized authentic voices who were genuinely excited about Tyler’s music and the overall experience. On the day of, I facilitated check-ins, handled live communication, and helped build relationships to turn this one-night activation into long-term influencer partnerships. My efforts not only helped drive social content and fan engagement but also demonstrated how the arena can tap into organic influencer marketing to promote future events. This project required leadership, creativity, problem-solving, and hands-on collaboration, and it ultimately earned trust from my VP and our marketing leadership to pursue more opportunities like this in the future.